The Rise of Mommy Vlogs

Moms are so multifaceted.

The ability to manage a steady job while also caring for a child full time is something only a mother can do.

Mommy vloggers have become very popular on platforms like Youtube and TikTok. You might be wondering: What is a mommy vlogger? Basically, moms all over social media have started channeling their creative side and use their free time to film their daily routines. Mommy vlogs originated from mommy blogs where mothers would post about their personal experiences with childbirth, pregnancy, post-partum symptoms and motherhood. The audience of these vlogs have grown to the point where all types of people watch them and are able to learn the ins and outs of motherhood.

Since TikTok has become so popular in recent years, I have seen this category of vlogs become wildly popular among my friends and age group. One popular TikTok mom is Emilie Kiser, who has become an extremely popular mommy vlogger. She has grown a large sum of followers within the last eight weeks and the number continues to grow day by day. She has a toddler named Trigg and she typically films morning vlogs where she wakes him up and makes him breakfast before taking him with her to run errands. These simple videos day-to-day routine videos are very trendy right now. People enjoy the simplicity and realness of mommy vloggers who post the ups and downs of their days as a busy mother.

Another popular TikTok mommy vlogger is Cecily Bauchmann who films chaotic morning vlogs with her four children. People comment that they enjoy watching her vlogs because of how real she is about showing the difficult parts of her life and her own struggles as a mom. She typically wakes up at five am to start her day, and still finds personal time to relax, read her Bible, journal, work out, and clean the house while being a parent to four children.

@cecilybauchmann

When my alarm goes off I hit snooze once and then countdown 5,4,3,2,1 and force myself up on 1! ✨👏🏻#morningroutine #morningmotivation #morningcoffee #momsoftiktok #momsover30 #toddlermom #boymom #girlmom #mondayroutine #mondayvlog #momvlogger #motherhoodunplugged #motherhoodunfiltered

♬ original sound – Cecily Bauchmann

Mommy vlogs are very positive in a lot of ways, as they are educational and light-hearted, but mothers often face a lot of hate for posting exploiting their child in a way that they benefit from. One mother on TikTok, named Maia Knight has continued to post videos of her two twins, but started covering or blurring their faces in every video in order to protect their privacy as they have gotten older.

@maiaknight

#greenscreen

♬ It’s Called: Freefall (Sped Up) – Rainbow Kitten Surprise

This has become more popular with mothers on TikTok who have grown a large following. They tend to show their children less, and exclude them from their TikToks. Another TikTok mom who has taken a similar stance is Mada Graviet who became famous by posting TikToks with her son, but now excludes him from most of her videos.

People will always have mixed feelings about the concept of parents posting their children on social media, but as family vlogs and mommy vlogs become more popular, I think that we will continue to see this era rise and come into a more positive light. My friends and I always end the day by catching up on mommy vlogs, and we have learned so much about motherhood by watching. I hope that people are educated by these videos and that they recognize the effort it takes to pour into your children while recording and editing every single part of your day. While most of these moms became famous by posting videos of or with their children, they are very intentional about keeping themselves the stars of the vlogs, so that nothing appears forced or staged.