It’s Time for the Fashion Industry to Represent ALL Bodies

For as long as I can remember I’ve struggled finding clothes to fit my body type. The first time I realized that I couldn’t wear the same clothes as everyone else, I was in sixth grade. It was my best friend’s birthday and her mom took me and four other girls to the mall for a little shopping spree. I was so excited to go hang out with my friends and try on matching outfits. Little did I know that through a dark, perfume-filled storefront was my biggest nightmare… literal HELL… Hollister.

sarah michelle gellar


I knew I was the “fat friend.” I mean, it was pretty obvious. It’s not something that I had ever really thought too much about or been ashamed of. But, that day in sixth grade I finally FELT like the “fat one” for the first time in my life. We all grabbed the same long sleeve blue shirt with a floral pattern on the arm. My friends picked over all the smalls and mediums, and I was left standing there staring at the one size large that was left. Now, I cannot tell you the last time I could wear ANY article of clothing without an “X” somewhere in the size. I knew good and well that shirt was not going to fit, but I went into that dark, stinky dressing room and stretched the HELL out of that cheap fabric.



I looked like an absolute fool in that Hollister shirt. I wanted to fit in with my friends SO bad though. Even though the seams were about to bust and my stomach was hanging out, I dropped all my allowance money at Hollister. I hated that shirt. I hated the way it made me feel. But most of all, I hated that everyone else fit in that fucking shirt.

Don’t get me wrong, I love gassing all my friends up and letting them know that they are killing it. HOWEVER, I’m so tired of always having to relive that terrible day as a middle schooler in Hollister. The average size of a woman in the U.S. is a 16. Most mainstream clothing brands consider a 16 “plus size.” I am always seeing the argument that including “plus size” clothing with regular sizes promotes an unhealthy lifestyle, but when did “big” become synonymous with “unhealthy?” If you’re not a doctor, I honestly do not care what you have to say about my weight or my health in general. Just because someone does not look a certain way does not mean they are not healthy.



It is so important for clothing brands to be more size inclusive. Women want to see models who look like them. I want to see ALL types of bodies being portrayed in the fashion industry. Everyone wears clothes so why not make clothes for EVERYONE? By using editing and airbrushing photos, we have experienced a warped sense of reality in which we think everyone is perfect and flawless. It is the responsibility of the clothing companies to cater to everyone and be inclusive of all bodies. I’m not talking about a “body inclusive” campaign with models who have big boobs and butts with flat stomachs. It is about time we start seeing plus size women represented in the fashion industry; not as a “body positive” or “size inclusive” campaign, but as the norm. Let’s do whatever it takes to keep any more girls from living through a Hollister nightmare like me.

4 thoughts on “It’s Time for the Fashion Industry to Represent ALL Bodies

  1. That Hollister memory is all too familiar, and I hate that that is a shared experience. I want the norm of adolescent teenage shopping to be finding clothes that fit, are affordable, ethically made, and make you and your friends feel empowered. Til that world exists, we keep asking for more + better! Nice job.

    Liked by 1 person

  2. I had the SAME experience in Hollister and it made me feel so uncomfortable in my own skin until I found my own style. It’s so hard having the expectation that women will fit into the allotted sizes at a store. Personally, I had no idea the average size of a woman in America is a 16 but I’m not surprised because most stores only cater to “preferable” sizes for women. I loved how you basically said if you’re not a doctor and don’t know about my health, fuck off with your opinion on my weight. Our generation is definitely making a difference as far as advocating for more representative models and sizes but we still have a long way to go. I like how you said its not about “body positivity” but should inclusivity should be the norm.

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  3. I felt this on so many levels! Being young and being considered ” the fat friend” is something that can be traumatizing for so many young females. The ending point you made about being the norm really wraps your piece together in my opinion because it’s not just about putting some thicker women in a campaign every now and then. It is the general norm to see women who are a size 16.


  4. This is an experience that many girls go through. I have friends who couldn’t shop at stores like Abercrombie & Fitch, Hollister, and Aeropostale simply because the store did not have their size. I have seen how this impacts many females and that is why I want to work in the fashion industry to change this narrative. Too often people feel excluded from fashion, even though fashion was made for people. It is time that the fashion industry starts making clothes for ALL people and not just the people they chose (thin people).


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