H&M is interchanging models’ faces onto a single digitally enhanced body on their online store. Virtually decapitating models and creating a so-called “perfect” body has raised the ire of women in the feminist blogosphere and professionals in the modeling industry.
Click here to find out more:
Virtual Decapitation of Models in H&M Online Catalog Unites Models, Feminists in Its Opposition
ShoutOut! James Madison University 
Or is this the potential that must be recognized and transformed as whatever singularity. Fairly provocative but speaking from a privileged space. Gorgio Agamben in his chapter Dim Stockings from The Coming Community…
“Today, in the age of the complete domination of the commodity form over all aspects of social life, what remains of the subdued, senseless promise of happiness that we received in the darkness of movie theaters from dancers sheathed in Dim stockings? Never has the human body—above all the female body—been so massively manipulated as today and, so to speak, imagined from top to bottom by the techniques of advertising and commodity production: The opacity of sexual differences has been belied by the transsexual body; the incommunicable foreignness of the singular physis has been abolished by its mediatization as spectacle; the mortality of the organic body has been put in question by its traffic with the body without organs of commodities; the intimacy of erotic life has been refuted by pornography. And yet the process of technologization, instead of materially investing the body, was aimed at the construction of a separate sphere that had practically no point of contact with it: What was technolo-gized was not the body, but its image. Thus the glorious body of advertising has become the mask behind which the fragile, slight human body continues its precarious existence, and the geometrical splendor of the “girls” covers over the long lines of the naked, anonymous bodies led to their death in the Lagers (camps), or the thousands of corpses mangled in the daily slaughter on the highways.
To appropriate the historic transformations of human nature that capitalism wants to limit to the spectacle, to link together image and body in a space where they can no longer be separated, and thus to forge the whatever body, whose physis is resemblance—this is the good that humanity must learn how to wrest from commodities in their decline. Advertising and pornography, which escort the commodity to the grave like hired mourners, are the unknowing midwives of this new body of humanity.”
LikeLike