Femvertising: Seeing is Believing

Advertising: A love hate relationship Advertising is both the worst thing on the planet and the best thing since sliced bread (which is subsequently something advertised into common usage). As someone who willingly chose to study this dynamic field…I understand both sides. One of the golden questions that must be solved in any advertising agenda […]

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The Crazy Cat Lady & The Wild Fangirl

I’m sure everyone has heard of stereotypes like “the crazy cat lady” and “the boy-crazy fangirl”. While stereotypes like these have become a normalized part of our society, they’re harmful, sexist, and completely objectify women and their interests. Starting with the “crazy cat lady”, “it represents a sad and lonely [single] woman who uses felines […]

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Quick Hit: Role Reversal? Yes, Please!

I was browsing through Buzzfeed when I stumbled upon this article that has seemed to have gone viral. It explores what happens when the women featured in advertisements are replaced with men. The YouTube video that accompanies the article is even more enlightening. The punchline at the end of the YouTube video reads: “Seeing men like this […]

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