The Corporation Bandwagon Approach

Earlier this week I discussed what it meant to others to have a CEO of a company proclaim that they not only do not want LGB individuals in their advertisements but they also only want a “traditional family” structure presented. This of course spun a boycott of Barilla pasta that naturally consumed the LGBT news and many people found themselves throwing out their pasta. This is where things become problematic.

According to a Feminspire article written by, it is a showing of grand privilege to even consider that many people have the funds to move to a separate pasta company, especially if that company provides one of the cheapest brands out there. This article also made it apparent that throwing out perfectly good food instead of donating that food shows that people are caring more about the material idea of what one man says instead of the people who actually need food. Many LGBT youth are homeless and would be happy to consume any pasta given to them, no matter the politics behind it.

Something else pointed out is that the many pasta corporations that released ads that promote LGBT equality may have simply been producing a ploy to gain the queer customer instead of actually caring about the individuals involved. For all we know, these companies were lying just to make sure they sold their product, which we all need to realize does not make them any better than the Barilla CEO.

I could not help but continue on and encourage others to keep these facts in mind when it comes to boycotting a specific product. It is necessary to make a statement about someone’s livlihood and take a stand for that but it is also necessary to check one’s own privilege. I know I will continue to buy the cheapest products out there (which for me, just happens to not be Barilla pasta), and keep in mind that not everyone supports my way of life. I know that keeping an awareness for the actual issues that need to be solved such as homelessness in LGBT youth and fight that fight as well. Below is the article posted to read more and I wonder what everyone’s opinion is about this new way of looking at the barilla boycott?

http://feminspire.com/same-shape-pasta-couples-dont-need-rights-lgbt-people-do/